When you describe your business, do you use the same words your customers use? Most business owners know their industry terminology. They understand the official names of their services, processes, and products. But those may not be the words potential customers type into a search… Read More »Your Customers May Already Be Writing Your Best Marketing Messages
I logged into Google Business to reply to some client reviews and was met with either reviews with no replies or “You have no reviews yet.” What?! EEKK! When I went to my own Google Business Profile – Five stars, sixteen reviews, right there at… Read More »Your Google Reviews Aren’t Missing — Google Is (For Now)
When it comes to optimizing your digital content which should you focus on, mobile or desktop? Mobile vs Desktop Mobile internet use is on the rise across the globe, up 3.8% compared to last year (to be exact), while desktop use, which includes laptops, is… Read More »Mobile vs Desktop in 2024: Navigating the Shifting Landscape of Digital Content Optimization
Harness the Power of Word-of-Mouth Marketing (Customer Reviews) Let’s talk about customer reviews, how to get them, and what to do with them. Through customer experiences, you can motivate your greatest asset to help grow your business. As a solopreneur or small business owner, your… Read More »How to Get More Customer Reviews for Your Business
Learn what keywords people are searching right now When you are trying to find that one thing that will get your content noticed, like the right keywords, it can be hard to see the needle in the haystack..if there is really a needle at all. … Read More »Keywords for Social Media Using Google Trends
Understanding the Business Profile Insights vs Search Insights When you are trying to decide where to put your marketing effort and energy, look at your insights/analytics. Depending on the platform, you can learn; how your content is performing, when your followers are online, the demographics… Read More »Google My Business Insights Explained
Google is getting rid of the Google My Business App starting July 2022. You can still edit your Business profile in Google Business on the desktop, however, you will see more and more the redirect to Google Search and Google Maps to edit. These changes… Read More »Google Business is moving to Maps – what does this mean for you?