Marketing coach · Speaker · Small business advocate
Get seen.Get chosen.
Coaching and speaking for small business owners who are tired of guessing what works in their marketing.
30+ yearsspeaking, training and marketing
PresidentNational Speakers Association, Austin Chapter
100+business owners impacted
Trusted by
City of Austin
UFCU
Leander Chamber of Commerce
You don’t need to do all the things.
You need to do the right things, consistently. That’s what we figure out together.
Sound familiar?
Marketing advice is loud. Post every day. Try this app. Run that ad. It adds up to a lot of effort and not much to show for it.
What you need is clarity: who you serve, what to say, and the few things that actually bring in customers.
Santosha is one of the eight limbs of yoga. It is the practice of finding joy and satisfaction in the present moment while still moving forward with intention.
Santosha means contentment. Your business can grow without the hustle burning you out.
- I post when I remember, and I’m never sure it’s working.
- I tried boosting posts. Nothing came of it.
- My website doesn’t really say what I do.
- People find my competitors on Google, not me.
- I’m great at my work. Marketing it is exhausting.
The Visibility Triangle
Three things decide whether customers find you and pick you.
Every plan I build starts here. When all three sides work together, marketing stops feeling like guesswork.
VisibilityPeople can find you.
CredibilityPeople trust you.
Getting HiredPeople choose you.
Three ways to work together
For a personal plan
1:1 Coaching
We work on your business, your audience and your goals, one on one over Zoom.
Visibility Strategy Session · 90-Day Visibility Roadmap · 90-day 1:1 coaching
For support and community
Private Membership Group
Learn alongside other small business owners, with live coaching and accountability at a lower cost.
Live every Thursday · Monthly workshop and guest expert · 24/7 private forum
For event planners
Speaking
Keynotes and workshops for chambers, associations and small business events.
Social media · AI for marketing · LinkedIn · Get Social Done workshop
Meet your coach
A teacher at heart, with real business miles behind her.
Carolyn Cummins
For more than 30 years I’ve worked as a professional speaker, corporate trainer and marketing strategist. Now I help small business owners and solopreneurs connect their purpose and message to the people they want to serve.
I’m a coach first, not an agency. I break marketing down into simple steps, with a little humor, so you leave with skills you own.
Before Santosha Solutions, I served as a Senior Vice President for the largest community management company in North America, then owned and operated a hot yoga studio. I know the pressure of wearing all the hats. Read my story.
Certified Virtual Speaker
Georgetown Chamber Member
Certified in AI for marketing
- AI for Marketing, University of Texas via Ziplines Education
- Google AI Fundamentals via Coursera
- Google AI for Brainstorming and Planning via Coursera
Built for trades and home services, nonprofits and community organizations, and health and wellness businesses.
Carolyn made social media accessible for everyone in the room, from total beginners to experienced users. Even the pros learned something new.
Allison McKee
I highly recommend Carolyn Cummins to speak at any business event. She shared relevant, actionable tools and truly engaged our members.
Theresa Torelli
All her advice and coaching is actionable and has made a huge difference in how I market my own home and commercial services business.
Shannon Hempel
Three steps to marketing that makes sense.
5 minutes · free
Take the Visibility Triangle Assessment
See which side of your triangle is strong and where customers are slipping past you.
One session
Book a Strategy Session
We look at your results together and decide what matters most right now.
90 days
Follow your Visibility Roadmap
A clear plan built around your time and budget, with support to keep you on track.
Free 5-minute assessment
Busy, but still invisible online?
Find out which side of your Visibility Triangle is holding your business back, and what to work on first.
Get your Visibility Score
- Answer a few quick questions
- Enter your email
- See your score and next steps
Free · about 5 minutes · no sign-up to start
Good questions, straight answers.
Still have questions?
I work with solopreneurs and small business owners, with a special focus on three groups: the trades (contractors, plumbers, electricians, HVAC, auto repair and more), community impact organizations and nonprofits, and health and wellness businesses. These owners are great at what they do, but marketing often feels like one more job they never signed up for.
Start with clarity, not more tasks. Most overwhelm comes from trying to do everything at once without a plan. The Visibility Strategy Session helps you see what matters most right now, and your 90-Day Visibility Roadmap puts your next steps in the right order so you can stop guessing.
I am a coach and teacher first. My focus is teaching you how to do your marketing with confidence, so you build skills and systems you keep for the life of your business.
Yes, that is the point of good marketing. We focus on the things that lead to clients: a clear message, the right audience, a website and Google Business Profile that build trust, and content that starts real conversations. I cannot guarantee specific results, but I can help you build a strategy that supports your growth goals.
Yes. I teach practical ways to use ChatGPT and other AI tools to plan content, write faster, and save time, while keeping your voice authentic. AI is a helper, not a replacement for knowing your customers.
If you want personal direction, start with a Visibility Strategy Session. If you want ongoing support and community at a lower cost, join the Private Membership Group (PMG). If you are booking a speaker for your group, visit the Speaking page. Not sure? Take the free Visibility Triangle Assessment or book a quick call.
No. I am based in Georgetown, Texas. Coaching sessions are held on Zoom and PMG meets virtually, so you can work with me from anywhere.
That is common, and it usually is not your fault. Most marketing advice is generic and not built for your business or your capacity. We look at what you have already done, keep what works, and build a realistic plan you can actually follow.
