When you’re running a business, especially a small business, it’s easy to focus on sales. After all, revenue keeps the lights on, pays you and your team, and supports your growth. But here’s the truth: sales are not the ultimate goal. They’re the byproduct of… Read More »Why Relationships Matter More Than Sales in Your Small Business
When Your Message Doesn’t Land: It’s Not Always the Words Small business owners often assume that if a message doesn’t land or generate sales, the problem is the message itself. They rewrite it, repackage it, or scrap it entirely. But here’s the truth: sometimes it’s… Read More »Why Your Marketing Message Isn’t Landing (and How to Fix It)
What is Digital Marketing? Digital marketing is a broad term that describes any digital platform you use to promote, market, or solicit sales for your business. This can include: Where Do You Start with Digital Marketing? Begin with your website. If you don’t have one,… Read More »Understanding Digital Marketing: How to Optimize Your Website and Improve User Experience
When it comes to optimizing your digital content which should you focus on, mobile or desktop? Mobile vs Desktop Mobile internet use is on the rise across the globe, up 3.8% compared to last year (to be exact), while desktop use, which includes laptops, is… Read More »Mobile vs Desktop in 2024: Navigating the Shifting Landscape of Digital Content Optimization
Artificial Intelligence (AI) has emerged as a game-changer in content creation from everything from social media, websites, email campaigns, and everything in between. I first heard of ChatGPT in the second half of 2022 in several different TikToks and thought to myself that I didn’t… Read More »AI for Content: Maximizing SEO Potential with Intelligent Creation
Maximizing Your Social Media Presence: The Reach and Engagement Factor I frequently meet people at networking events or through coaching inquiries that believe social media is vital for their business and yet they scoff at it for personal use. They believe they can increase reach… Read More »Increase Reach and Engagement on Social Media
Harness the Power of Word-of-Mouth Marketing (Customer Reviews) Let’s talk about customer reviews, how to get them, and what to do with them. Through customer experiences, you can motivate your greatest asset to help grow your business. As a solopreneur or small business owner, your… Read More »How to Get More Customer Reviews for Your Business
Learn what keywords people are searching right now When you are trying to find that one thing that will get your content noticed, like the right keywords, it can be hard to see the needle in the haystack..if there is really a needle at all. … Read More »Keywords for Social Media Using Google Trends
Understanding the Business Profile Insights vs Search Insights When you are trying to decide where to put your marketing effort and energy, look at your insights/analytics. Depending on the platform, you can learn; how your content is performing, when your followers are online, the demographics… Read More »Google My Business Insights Explained
Google is getting rid of the Google My Business App starting July 2022. You can still edit your Business profile in Google Business on the desktop, however, you will see more and more the redirect to Google Search and Google Maps to edit. These changes… Read More »Google Business is moving to Maps – what does this mean for you?