Facebook Image & Video Size Guide
Facebook is as popular as ever and continues to lead in numbers as the largest social media platform in the world! Useful for so much more than cat memes and commenting on friends’ status updates, Facebook can give your business an edge if you just know where to start! So let’s get into it! Understanding Facebook’s image & video dimensions, aspect ratios, and sizes for different types of posts will take your digital marketing to the next level.
Keep reading for helpful tips to improve your advertising quality and be sure to download the free Image Size Chart and Infographic PDFs!
You’re likely posting photos or graphics to promote your brand, so let’s talk about image posts. Minding the file type and the image size is imperative to ensure quality uploads, which will attract more attention.
You can be flexible with image sizes and orientations for posts, but know that Facebook will resize your image to a width of 500 pixels. You can upload larger resolution images, but never lower, as it will cause distortion and pixelation.
1200 x 630 PX is ideal for an image post, but you can get creative and try square or tall images too. Upload as a JPG or PNG file to avoid compression or distortion. Use PNG if the graphic has a logo or includes text for best quality.
Facebook videos allow you to showcase your brand in all kinds of fantastical creative ways. You can quickly capture the attention of your audience in a unique way with movement and sound – so make sure you upload your videos with the right specs to ensure quality returns on your hard work.
Design & Technical Recommendations
- File Type: MP4, MOV or GIF
- Ratio 9:16 or 16:9
- Resolution: Horizontal 1280 x 720 px and Landscape 720 x 1280 px
- Video Captions: Optional, but recommended
- Video Sound: Optional, but recommended
- Video Duration: 1 second to 240 minutes
- Maximum File Size: 4GB
Facebook Stories are quick, casual, engaging, immersive, and fun! According to Facebook’s own research, 73% of people in the US agree Facebook Stories enable them to experience new things outside their everyday lives. This is all the more reason to utilize this amazing feature.
In case you missed it: Within Facebook Stories, videos that are 15 seconds or less will be displayed in their entirety to viewers. When uploaded story videos exceed 15 seconds, Facebook splits them into separate story “cards” within the Story. So we recommend you keep them short and sweet, but engaging and inviting. After you’ve determined your content, use a ratio of 9:16 – 1080 x 1920 px – and you’re sure to have a fantastic experience with this feature.
Cover photos are like first impressions, so give yours some flare! When designing a cover image, remember that it will display differently on desktop and mobile. The mobile display is 640 X 360 pixels, while desktop is 820 X 312 pixels.
Make sure to include important elements toward the center where it will not be affected by Facebook’s cropping.
Things to Consider
- Use high resolution image, recommended size: 1200 x 674 PX, 16:9 ratio
- Page covers can be an image, video or slideshow
- For personal pages, profile pictures appear as a circle in the bottom center of cover photos
- For business pages, profile pictures appear as a circle in the bottom left of cover photos
- Use PNG if there’s text, graphic elements or logos in your cover image
Facebook has different dimensions for their cover photos all across the platform – so do not forget to check your dimensions and ratios when designing. A cover photo you create for your business page might get cropped in an unflattering way if uploaded and used as a group or event cover photo. So keep the chart below handy and you’ll always have the perfect fit for your posts, photos, videos, and cover photos!
Facebook’s varying image sizes can seem confusing at first, but now you have a deeper understanding of how to best show off your brand on social media. And no more guessing – keep this information handy and you’ll never again have to stress about sizes!
If you want help with your content or social media management, send me an email or hit me up on social media!