Back to Basics Online Course
Do You Struggle with…
- Knowing your audience’s challenges and needs?
- Identifying who your audience is?
- Connecting with your audience?
- Creating brand-centric content?
- Knowing what to talk about in your marketing?
- How to talk about your business in interesting ways?
- How to write engageable content?
- Creating actionable content that gets results?
Create Impactful Content – Build Better Connections
When you struggle with clarity of who your target audience is, it is extremely difficult to create content that resonates with them. How can you create content for a group of people when you don’t know what the group demographic is? What causes someone to engage with social media content? How do you connect with your audience? Learn who your audience is and what they like and dislike. If you are a business owner who says “everyone” is my target audience, then you might find that your marketing lands flat and doesn’t garner the action you desire.
Understanding your audience and what resonates with them is the first step to creating more meaningful and brand-centric content. Then you need a clear understanding of your talking points, your content pillars, to create consistent content that promotes your brand in the ways you want. Once you know your content pillars, learning how to talk about them in different ways will vary your content to connect with your audience in different ways. Sometimes you might want to inspire someone, sometimes you might want to educate them, and sometimes you might want to motivate them to take action!
Breaking Down the Course
Target Audience
You will go through the exercise of learning who your target audience is and segmenting your audience into specific business avatars or personas. These detailed profiles represent ideal customers within different demographic and psychographic categories, allowing you to customize your marketing messages and strategies.
Content Pillars
Content pillars are the fundamental themes or topics that represent your business. They encompass what your business offers, the unique problems you solve, and the value you bring to your customers. You will clarify your content pillars and gain a better understanding of the high-level content categories. This will allow you to create brand -centric content.
Engageable Content
Crafting engageable content based on your content pillars ensures your content not only informs but also inspires and connects deeply with your audience. You will learn a specific methodology to help you Integrate an approach to inspire, educate, and motivate, your audience. By aligning your Content Pillars with your audience, you promote relevance and connection.
Connect Better
Create lasting connections with your customers that foster loyalty and inspire them to share their excellent experiences with friends, family, and networking groups.
The Back to Basics Course will get you on the right path to connecting with your audience and creating actionable content.
Investment: $97
**This is a one time fee. You will have acess to course for 60 days from date of registration/payment. There is an option for continued access to course by signing up for the Marketing Mastery Circle. No refunds or transfers allowed. Please email me if you have questions prior to purchase.